Stage 1 · Priced in this proposal
1
Sydney installations
Reach homeowners looking for decking, fencing and gates, pergolas and lighting. Use real enquiries to refine the offer and installation process.
MANVAS October 2026
Sydney projects.A stronger future.
A Google and AI search plan for the people
ready to have their outdoor space installed.
Kavera · SEO GrowthSwipe to explore · 17 slidesScroll to explore · 17 sections
The strategy
Win the right work. Build from there.
We start with qualified Sydney installation enquiries and learn from the projects they become.
Stage 2 · The next step
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Trade relationships
Turn proven projects and product knowledge into useful material for landscapers, builders and designers. Develop the existing Trade page.
Stage 3 · The longer view
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National product sales
Build on the same product content and customer questions. Expand ecommerce once freight, stock and the buying experience are ready.
Your website today
A shop is only half the story.
MANVAS supplies products and installs complete outdoor systems. The website leads with the shop.
What buyers find now
Products first
Installation is mentioned inside collection copy. Buyers still need to work out whether you can take on their project.
No dedicated Sydney installation pages for decking, fencing and gates, pergolas or lighting appear in the current page sitemap.
What we build
A clear installation path
A page for each service with the scope, project examples, areas served and a direct project enquiry.
Keep the shop. Give “supply only” and “supply and install” buyers a clear choice and link the two paths together.
Demand already exists
People are looking for the work you do.
Average monthly Australian searches for Sydney phrases. Advertiser costs show the value of a click.
| Search phrase | Searches / month | Google Ads CPC · AUD |
|---|---|---|
| pergolas sydney | 1,000 | $15.80 |
| deck builders sydney | 390 | $28.37 |
| composite decking sydney | 260 | $7.78 |
| aluminium fencing sydney | 260 | $4.13 |
| aluminium gates sydney | 110 | $8.66 |
We prioritise installation intent and project fit. Search volume is an opportunity, not an enquiry forecast.
The “near me” opportunity
They may never type a suburb.
Australia-wide demand for nearby installers. Google uses the searcher's location to choose local results.
| Search phrase | Searches / month | Google Ads CPC · AUD |
|---|---|---|
| fencing contractors near me | 2,900 | $7.72 |
| deck builders near me | 880 | $13.66 |
| pergolas near me | 590 | $12.33 |
| gate installation near me | 170 | $6.72 |
Your Business Profile connects this demand to your area. These national figures are not your local share.
Google Maps
Get into the local shortlist.
Our Sydney check for “deck builders sydney” returned a three-business Maps box. MANVAS was absent.
The Maps box we found
- The Decksmith
- Sydney Decking Solutions
- 5 Star Decking
The profile is part of the buying journey alongside your website. We improve both together.
MANVAS today
4Google reviews
5.0 rating
5.0 rating
Your profile already describes supply and installation. We strengthen its services, project photos, posts and links to the right pages.
A review request kit helps completed projects become authentic customer proof.
Your strongest proof is already yours
Five projects. More ways to be found.
Your projects currently share one page. Give the strongest stories their own page and service links.
Lilyfield outdoor upgrade
Show how decking, cladding and drainage work as one outdoor system.
Waitara aluminium gate
Show the finished installation and answer the questions buyers ask before a quote.
Dora Creek deck replacement
Explain the replacement brief, material choice and completed project.
Chatswood cladding and the Ryde landscape upgrade add more proof as we confirm their project details.
The competitive opportunity
Make the installation easy to understand.
The useful lesson from other installers is how clearly they explain the service and the area.
Norwest Outdoors
A dedicated service page
A Sydney composite decking page explains supply and installation with a clear quote path.
We give MANVAS's installation offer the same clarity using your own systems and project proof.
Coastal Decking
A clear local focus
The site leads with decks and pergolas for the Northern Beaches and North Shore.
We connect each agreed area to the relevant services and examples of your work.
CGB Carpentry
A useful decking page
Its Northern Beaches decking page explains timber and composite options for local customers.
We answer product and installation questions together so buyers can judge project fit.
Sydney-wide reach with deeper local focus
All of Sydney. Three areas in greater depth.
One Sydney-wide page per service, plus local pages and Maps work in your three agreed focus areas.
Northern Beaches
Your local base
Terrey Hills
Frenchs Forest
Dee Why
Build around the warehouse and a clear supply-and-install service.
North Shore
Existing project proof
Chatswood
Waitara
Hornsby
Use the Chatswood and Waitara projects to support local relevance.
Hills District
A market to validate
Castle Hill
Baulkham Hills
Kellyville
Test project fit and delivery capacity before making it a long-term priority.
Local and Maps results favour nearby businesses. Three suburbs per focus area add local depth on top of Sydney-wide targeting.
Google and AI search
Be clear enough to be recommended.
“Who installs composite decking on Sydney's Northern Beaches?”
Both answers named Precision Decking and Coastal Decking among other installers. MANVAS was not named in either answer.
Clear services, local project proof and useful answers help buyers understand why to choose you.
SEO Growth · Up to three areas
What the Growth plan includes. Every month.
6 booking pages
A page for one service in one place, such as composite decking on the Northern Beaches, built for people ready to ask for a quote.
12 articles
Answers to the questions buyers ask before they call, such as composite versus timber or what goes into a pergola quote, each linking to the right service page.
10 page upgrades
We improve pages you already have, including your product collections, so they show up for more searches and lead to enquiries.
4 Google Business Profile posts
Project and product updates on your Maps listing, which help keep you in the local shortlist.
4 backlinks
Links from relevant Australian websites, which show Google that other businesses vouch for you.
At the start: a full audit of your website, Google listing and competitors, full profile optimisation and up to 20 directory and industry listings set up or fixed.
Reporting: a written update every fortnight, a competitor gap report every three months and a live dashboard tracking 200 Google searches, 150 AI questions and your enquiries.
Also included: Website Care, technical fixes, structured information Google reads behind the scenes, internal links, review reply drafts and a review request kit.
Your first 90 days
A practical plan. Work starts on day one.
Six new pages each month, with articles, upgrades, posts and links supporting the same priorities.
Month 1
Build the installation path
Start with the full audit and baseline. Build four Sydney service pages plus Northern Beaches and North Shore decking pages.
Optimise your Google listing, set up enquiry measurement and improve the existing collections.
Month 2
Connect services to places
Add fencing and gates pages for all three areas, a Hills District decking page and pergola pages for the Northern Beaches and North Shore.
Use real customer questions in articles. Review enquiry quality by service and suburb, then adjust priorities.
Month 3
Strengthen what is working
Add outdoor lighting for all three areas, a Hills District pergola page, the Sydney installation hub and a project-fit page.
Review Google and AI visibility against day one. Deliver the competitor gap report and the next written plan.
Every month: 6 booking pages, 12 articles, 10 page upgrades, 4 Google posts and 4 backlinks.
What this looks like for SHORE Design + Build
From searches to enquiries.
A clear view of visibility, website enquiries and the budgets people chose on the form.
What the enquiries included
We tracked 41 website forms, 19 phone-number taps and 10 email-address taps.
Budgets chosen on the 41 forms
| Project budget | Forms |
|---|---|
| $5m+ | 4 |
| $1.5m to $5m | 6 |
| $500k to $1.5m | 10 |
| Under $500k | 6 |
| No budget chosen | 15 |
20 forms chose $500k or more. Only the form asks for a budget. Phone and email taps have none recorded.
Google Analytics began recording taps in August and misses some. The 70 tracked responses are a floor; about 72 is SHORE's confirmed total.
Your MANVAS guarantee
More visibility. Or we keep working free.
If you’re not showing up more on Google and AI search by the end of month three, we keep working for free until you are.
Day one
Record the starting point
Agree the Google searches, AI questions and suburbs. Record the baseline as work begins.
Months one to three
Deliver the Growth plan
The clock starts on day one. There is no extra setup month before the three months begin.
End of month three
Compare the same measures
If visibility has not improved on Google and AI search, we continue the work at no charge until it has.
Photos and project details must be supplied within five business days. The guarantee covers visibility, not specific rankings, leads or sales.
A clear division of work
We do the search work. You bring the project truth.
We write, build, optimise and report. Your input makes the content accurate and the enquiries useful.
Confirm the offer
Your installation scope
Tell us which services and projects you want most. Confirm your installation capacity and who handles any electrical work.
Supply the proof
Photos and project details
Supply these within five business days, including permission to use them. Tell us the brief, systems installed and useful details for each project.
Connect the feedback
Access and lead quality
Invite us to Shopify, the Business Profile, Analytics and Search Console. Review drafts and tell us which enquiries become suitable projects.
We request account access by invitation. You keep ownership of your content, profile, Analytics and Search Console.
Your investment
The full Growth plan. At the Local SEO price.
There’s a lot to build, so we’re putting the bigger plan to work from day one to get you results sooner.
Your first three months · SEO Growth
$1,500
+ GST a month
The complete Growth scope, usually $2,900 + GST a month. No setup fee.
After three months · your choice
- Stay at $1,500 + GST a month on Local SEO, focused on one area.
- Or keep the full Growth plan at $2,900 + GST a month across all three areas.
Month to month with no lock-in either way.
If you’re not showing up more by the end of month three, we keep working for free until you are.
Your next step
Start with Sydney.
Build the next chapter.
Reply to this email to go ahead.
We’ll send the agreement, tracking plan and payment link for review, then get the Sydney plan underway.
Keep the decision simple.
The full SEO Growth plan at $1,500 + GST a month for your first three months. After that, stay at $1,500 + GST on Local SEO or keep Growth at $2,900 + GST. No setup fee and no lock-in.
Good business. Built to grow.